Hi there,
Creating content that’s successful in search relies on identifying the keywords your target audience is using, understanding the intent behind each of these queries, and mapping the content that would satisfy the search intent.
Sounds complicated, right? Especially if you’re not an SEO or content marketing expert.
Today, I’m going to share a simple, 3-step workflow for creating a content plan that will resonate with your audience and perform well in search—even if you’ve never done it before.
Step 1: Discover hundreds of relevant keywords
Even if you’ve never done keyword research before, you can use the Keyword Magic Tool to find relevant keywords for your business and audience.
Simply enter one or more seed keywords (e.g., “mattresses” if you sell mattresses), and the tool will return hundreds or even thousands of relevant keywords people use to search for your products. Select the ones you want to target (the more, the better) and press “Add to keyword list” from the interface.
Step 2: Group relevant keywords together
Go to Keyword Manager and open the list you just created. The tool will automatically group similar keywords or keywords targeting similar intents into “clusters."
It will also provide you with information about the primary intents behind these searches (e.g., whether they’re mostly informational or transactional), monthly search volume per cluster, keyword difficulty, and mind map visualization. It’ll even highlight those with high ranking potential.
Step 3: Prioritize your content topics
Review each cluster and prioritize which one(s) you want to go after first. Identify the content you need to create or update in order to target these keywords efficiently. You can tailor your content based on the keywords in each cluster or the search intent. For example, if a cluster topic has informational intent, you can create educational guides or blog posts to match it.
Once you decide what to target, you can send your clusters directly to the SEO Writing Assistant to create your optimized content.
Follow this simple workflow to create great content that ranks and resonates with your audience faster and easier than ever before.